Born in 1988, with the RTL Group as its distinguished parent, UFA Sports traded with great success until 2001, when it reached the transfer market and merged with two French sports rights agencies to form Sportfive. In 2006, when a final block of RTL shares was sold, it was transferred completely to the French conglomerate Lagardère.

The decision to give the marketing of sports rights its own distinct image again was taken in 2008, when the RTL Group revived one of the market’s best-known names: UFA Sports.